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17:Ta0a,<p><strong>「インスタ広告をやってみたいけど、費用はどれくらいかかる？」</strong></p><p>上記のような疑問を抱えている人もいるでしょう。</p><p>インスタ広告は、若年層への発信力や、Meta社のデータに裏付けられた正確なターゲティングなどが強みのSNS広告です。インスタ広告で成果を上げるためには、その特長や仕組みを正しく理解して運用する必要があります。</p><p>本記事ではインスタ広告について、次の内容を中心に解説します。</p><h2 style="text-align: start" id="hefaad49515"><strong>インスタ広告とは</strong></h2><p style="text-align: start">インスタ広告とは、写真と動画の共有を楽しめるSNS「<strong>Instagram（インスタグラム）</strong>」に表示される広告です。</p><p style="text-align: start">インスタグラム（以下インスタ）は、世界4位のアクティブユーザ数を誇るソーシャルプラットフォームで、<strong>広告を視聴するユーザ数は16億8800万人</strong>にのぼります。(2023年4月)</p><p style="text-align: start">日本のアクティブユーザも5470万人以上とされており、利用率が5年間で約20％アップするなど、拡大を続けるSNSです。</p><p style="text-align: start"><strong>日本人のおよそ半数が利用</strong>しているとされるインスタに広告を出稿することで、ビジネスチャンスの拡大が見込めます。</p><p style="text-align: start">参考：<a href="https://www.soumu.go.jp/main_content/000953019.pdf" target="_blank" rel="noopener noreferrer nofollow">令和5年度情報通信メディアの利用時間と情報行動に関する調査報告書＜概要＞</a>（総務省）<br>参考：<a href="https://datareportal.com/social-media-users" target="_blank" rel="noopener noreferrer nofollow">Global Social Media Statistics</a>（DataReportal）<br>参考：<a href="https://datareportal.com/essential-instagram-stats" target="_blank" rel="noopener noreferrer nofollow">Instagram Users, Stats, Data &amp; Trends</a>（DataReportal）</p><h2 style="text-align: start" id="h7bd640d055"><strong>インスタ広告の4つのメリット</strong></h2><p style="text-align: start">この章では、インスタ広告の4つのメリットを解説します。</p><h3 style="text-align: start" id="hbeec32816f"><strong>メリット1：若年層への影響力が強い</strong></h3><p style="text-align: 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